i was walking around gwanhwamun the other day, and got shocked by sudden voices that ‘followed me’ on this road.
i can’t remember exactly what it was saying, but it was an ad for something. looking closely at the green, i realised that it was actually made of plastic, like the one that’s not so gracefully hanging on a cheap little plastic christmas tree. there were speakers hidden underneath, which gave me an illusion that the voice was actually following me.

it reminded me of the direction-focused multilanguage speakers at the ubiquitous dream hall and briefly thought about what it’d be like to walk around seoul in the future.

original source: muik blog

i will need to cocoon myself, i thought. i put on my ipod and quickly got on the subway to come home to my cocoon house.

SK Telecom announced today that the company has signed an agreement with Sony Pictures Television International(SPTI), one of the world’s leading media companies, to establish a strategic alliance for content service

Under the agreement, SK Telecom will provide rich video content, including the latest films from Columbia and Tristar and popular TV series from Sony, to customers through the company’s mobile multimedia service platforms, NATE and June.

While a number of popular TV series aired on HBO, such as “Sex and the City” and “Rome,”are already available, this new service will further expand SK Telecom’s library of video content, offering Hollywood blockbusters such as “Spider-Man 3,” the “Da Vinci Code” and other TV series such as “The Tudors”.
– orginal article from this digital daily article

the cost, according to the article, will range between US$1-2 per film/episode. that’s not much at all. but will the low cost factor be enough to entice the korean crowd who have successfully forced the paramount, universal, and fox out of its dvd market - along with making countless companies and jobs suddenly disappear locally - by ‘(perhaps not so) friendly’ file sharing.

street vendors selling pirated dvds are a common feature of everyday street life in seoul. i was out in daehakno with a friend the other day and we saw a guy selling four dvds for 10000 won.

• jaz: ‘hey, it’s a tad higher than other places.’
• friend: huh?
• jaz: in shinchon you get 5 for that price. gwanghwamun’s the cheapest - six.
• friend: oh, ok. you’re pretty with it.
• jaz: my friends know all this stuff - actually i know quite a few who buy these. mostly foreigners though.
• friend: yeah. i don’t think too many koreans would buy or be interested to buy these anyway. why bother when you can just download? waste of money and space. download, watch, and delete once you’re finished with the film.

this pattern of film consumption is also quite apparent in pc-bangs, where you can usually find a network folder(s) with illegally dowloaded media content including films, music, and scanned manga. they’re there for you to enjoy while you’re there, and for you to take away - and perhaps delete eventually - if you wish.

this kind of ‘instant’ access to media then allows for ‘constant’ access via portable devices - it’s intersting to think about the notion of instant/constant connection in the korean urban context, the connection provided via bangs (instant) and mobile phones (constant) - both distributed and deeply embedded in contemporary korea culturally and figurally (cf. my paper @ interactive entertainment 2007 conference & forthcoming chapter with fantastic adam greenfield in Urban Informatics: Community Integration and Implementation).

almost all of the korean participants in my past (on cyworld) and current (on mobile play culture of seoul trans-youths) research expressed their ‘zilch or bye’ approach to the cost of mobile media use: they ask, ‘why use it when there’s fast and almost free connection for not-so-portable devices (PCs) oh-so-everywhere?’

i say, i’m not sure.

why take up the new hollywood VOD on mobile? i’m not sure.

perhaps a flat-rate plan would work. if you’re into (hollywood) films, then VOD subscription does definitely sound like the smarter option than S-DMB (T-DMB’s free though the handsets are very expensive). and no one can deny that moblie media on demand will be ‘it’ for the future - VERY near future. however, it’s such a shame that the korean telcos see not much future in the film theatres, the power house backing up the korean cinema industry itself (despite the fact that the screen quotas system is decreasing and constantly under threat from US).

obviously k-telcos recognise the significance of ‘lifestyle-adhesive mobile plans‘ that offer (mostly financial) benefits for the needs of their chosen lifestyle - e.g. dicounts for tickets, texting, shopping, and petrol. korea’s HUGE on discount cards, well, discount in general (one of the phrases visitors learn seems to be “kkakka jooseyo (cheaper please)”), but yes, discount cards are the ones that fill koreans’ wallets rather than cash, as noted by this new york times article.
also, there’s no doubt that telcos are aware of the significant decrease in the number of cinema patrons (2006: 26,601,710 | 2007: 18,843,934 | 29.1% decrease, according to the korean film council) some of which can be attributed to the telco’s abrupt pull out from the discount deal with cinema complexes (pre-april 2007, subscribers were able to get about 20-30% discount on tickets) - actually, it was the cinema complexes who pulled out, claiming that telcos were putting too much financial demand on them. cetizen.com’s survey conducted in 2006 shows that this was actually the main reason (51.6%)for the decrease, and that 48.5% would be going to see more films regardless of the film’s quality.

(original image from here)

so i’m quite skeptic about this upcoming mobile hollywoodness, and i’m not very happy with HOW mobile video is being developed: mobile media and “old” media industries must be conceptualised as inherently inter-related, not separate, and their development must be mutually beneficial for both and beyond to remain sustainable in any country, but especially korea with its once exciting but now subsiding “wave.”

i’ve been staying with my parents in busan since i got back to korea. will go up to seoul once i’ve got enough participants - anyone who can help? i’m looking for people living in seoul and edge-cities between the ages of 18 and 24, and also people from communication, entertainment, and service industries related to this age group - till then, i’m going to be here working and baby-sitting my new born nephew :)

few days ago i got a phone call from a lady who knew exactly which apartment i, well, my parents are living in. she said now KT’s putting a new network line into our complex (there are about 22 buildings in our complex) which meant that now we have a better Internet option - as we always do ;) actually, i think what the lady was talking about was FttH (fiber-to-the-home), which is not that new, really… it’s been widely deployed here since early last year.

i was about to feed my nephew so didn’t have enough time though i was quite interested to find out about this supposedely better connection. but the boy was crying and i really had to go, so i quickly said to her “we’re on a contract right now and we still have more than a year left with the current provider.” then immediately - much to my surprise - she said “oh, no problems. we’ll pay all the cost involved with switching including the penalty and (no doubt, same-day)installation. we’re also offering you free connection for the first three months plus a lot of gifts you can choose from.”

insane.

i thought.

these ‘gifts’ offered by ISPs are not a laughing matter here. they typically include things like an expresso machine, ipod, and cash. there was a report somewhere discussing the fierce competition in the Korean broadband market and how subscribers actually call their ISPs when they’re having problems with their computers (for example, i can expect my ISP to fix my Windows buggy/sillly behaviour that has nothing to do with the Internet or anything to do with networks). ISPs do whatever to please their subscribers to survive in this broadband jungle.

as i was feeding my nephew in my arms, i thought about the madness of this situation and also some major failures of global brands who tried to gain some share in this society with fast growing hyper-consumerist ethos (much of which can be attributed to the ppalippali/hurryhurry ethos).
some of the major examples include wal-mart and carrfour, the top two in the global food retail industry. USAToday reports:

“They failed to attract customers to the stores,” said S.K. Lee, a retail analyst at Hyundai Securities in Seoul, adding that housewives in particular were dissatisfied with food and beverage offerings.

Wal-Mart also has struggled in Japan, known for its finicky consumers, but has lately boosted its investment there. Last year, it made Seiyu Ltd., the nation’s fifth-largest chain with more than 400 stores, a subsidiary. But Seiyu said its loss widened in 2005 to 17.7 billion yen ($151 million).

Oh Seung-taek, an analyst at Hanwha Securities, says Britain-based Tesco PLC’s Home Plus chain, ranked No. 2 in South Korea, hired a Korean chief executive and made stores “friendly” to the needs of Korean shoppers, who don’t like a “warehouse-style” environment.

while i am all for local victories, i am curious and concerned about how korea’s going to fair in the global neo-liberal - or i could safely say, ‘western’ - model of economy, particularly how it’s isolating itself technologically on the Internet. it’s good to have fantastic locally developed and owned technologies, but what if they are monolingual and thus unable to communicate with non-local techs? is korea going to be an island? if so, how is it going to justify its existence as a node in the global network? i wonder.